Miniso opened its first Dutch store not long ago, and with a little help from the Brand Junkies team, it didn’t go unnoticed.

This remarkably successful brand from from Asia has almost 5,000 stores worldwide, one by one filled with beautifully designed, competitively priced quality products.

Miniso also has the license to work with Marvel and Hello Kitty which appeals to our inner child – and that’s why we love working with them!

Brand Junkies was able to support Miniso with various graphic translations of the existing corporate identity and was responsible for in-store signage and point of sale displays. We also went all in on designing a gigantic Marvel basement in the Eindhoven store which saw fans queuing up just to get a glimpse of during the opening week!