Weir make complex mining machinery from many engineered on-site component pieces, so the reliance on creating parts to the highest possible standards, across the whole production process, can’t be underestimated. The smallest detail truly makes a huge impact on the performance of the machine – so our Brand Junkie team highlighted the importance of each of the parts – and importantly the people responsible for making them. The end goal was to give the engineers, logistics team, and everyone in between a sense of pride in their work and to showcase to their colleagues just how important they are the overall success of the final product – and ultimately, the brand.