Many brands simply push their expertise and their own agenda. But we don’t think that’s nice. Or right. We developed a positioning and the tools to allow our client, on a global platform, to offer knowledge to their partners which would help them grow their own brands, profits and share of market. By helping them grow their business first, our client’s business also benefitted. Originally developed for a single crop it soon became obvious that our thinking was perfect for many more crops and so it become a very powerful idea that has proven to work across many products and services.