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Weir running for a reason
Client since 2012
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Weir are the principle sponsor of the Venlo marathon, known as the Weir Venloop. The theme ‘Weir heroes’ was developed to highlight the many motivations for running. One part of the fully integrated brand activation program was to encourage the official WEIR runners to raise money for the Pink Ribbon charity, and showcase that with our HER, there would be no HERO.

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