![\"\"](\"https:\/\/brandjunkies.nl\/wp-content\/uploads\/2023\/01\/Debranding.jpg\")
<\/figure>\n<\/figure>\n\n\n\nThe simplification of fonts\u2014a sleek, easy-to-read sans-serif text, for example.<\/h2>\n\n\n\n
There is also currently a resurgence in the use of symbols. This is due to the fact that many things are happening on small screens in today\u2019s world, rather than on a large desktop monitor. A symbol must work on a mobile device and on small smartwatch screens. Many brands are associated with an app and a symbol is not only easier to read than a word, but also fits into a square\u2014as an \u2018app icon\u2019.<\/p>\n\n\n\n
The simplification of fonts\u2014a sleek, easy-to-read sans-serif text, for example\u2014is also somewhat due to the icons of the apps we use. Naturally, it makes sense not to waste time and resources developing unique fonts when a customer only sees a symbol on their phone. The rise of emoticon language, used as shorthand instead of cumbersome typing, has also had an impact: why use words when a simple graphic icon can do the same job faster?<\/p>\n\n\n\n
The obvious examples, usually found in every brief for a new identity, are Nike and Apple. Much was done to arrive at the Nike logo, developed in 1973 by Carolyn Davidson (long before \u2018just do it\u2019 was created as a slogan).<\/p>\n\n\n\n
The challenge to anyone is to present that identity to a client, because actually, it\u2019s just a \u2018simple\u2019 swoosh, right? Today we would be thrown out of the room because we weren’t trying hard enough. And yet, Nike often opts to use only the swoosh in much of its communication, rarely using their name.<\/p>\n\n\n\n
The Apple logo is another amazingly good piece of design by Rob Janoff in 1977. It\u2019s \u2018just\u2019 an apple with a bite (or byte for the nerds)\u2014it\u2019s not particularly clever\u2014but it’s good. The reason for the bite? So that it doesn\u2019t look like a cherry tomato! It\u2019s clear today that the designers and clients of the time were brave enough to embrace \u2018easy\u2019 design. They were years ahead in understanding the power of simplicity. Of course, both brands have also spent many billions of dollars on marketing and branding their logo on all their products, making it recognizable today. But still. Good to remember and embrace: if you don\u2019t have billions to spend, don\u2019t expect the same brand recognition as Nike or Apple, but be as brave as Phil Knight, Bill Bowerman, Steve Jobs, and Steve Wozniak.<\/p>\n\n\n\n Finally, we must be very careful that brands do not start to look alike. Preserve the brand\u2019s personality, make it recognizable, and you have an identity that looks fresh, memorable, and, more importantly, future-proof.<\/p>\n","protected":false},"excerpt":{"rendered":" There is a very strong reason to want to debrand\u2014or to simplify; to reduce all distractions around the visual identity of a brand and all its marketing materials, such as…<\/p>\n","protected":false},"author":10,"featured_media":8405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-6950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog"],"yoast_head":"\n![\"\"](\"https:\/\/brandjunkies.nl\/wp-content\/uploads\/2023\/01\/BLOG_Debranding_03_2500x1567px-1024x642.jpg\")
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