Eef Luchies

I love the atmosphere of a city, the hustle and bustle of a busy city centre, seeing consumers interact with brands, make purchase decisions, and get absorbed by a well thought through retail experience.

I’ve worked my way through pretty much every customer focussed retail position you can imagine. From working behind a checkout, to being responsible for sales on the shop floor, I know how customers think, feel and finally, make a purchase decision.

Shortly after starting my career as a marketeer, I realized that while coming up with a unique creative idea is important, bringing it to life is the key to unlocking its true potential.

That’s when I chose to expand my skills and study technical engineering. After all, an idea that never comes to life can never be classed as a success.

I’m a father of three young lads, and I want to work with brands that take the future of the planet seriously. We all know the World is in a mess right now, but with intelligent solutions, we can start to repair and rebuild, handing over a safe, healthy and strong planet to the next generation.

I take pride in my work, always on the lookout for the latest innovations in retail, trend spotting and mixing with fellow brand professionals who share the same drive and motivation to simply makes things better.