Creating the perfect pitch is an art that requires both clarity and persuasion. Here are some steps to ensure your pitch makes an impact and achieves the desired result:
- Do not confuse people – be clear in what you are there for. Set out the objective of the meeting.
- Communicate that you are worth listening to – something about your background that is worthy of their time – be the authority with data, your history of success, experience etc.
- Define the problem the customer has or point out the problem in the World that needs your solution. Demonstrate how you have identified an insight or a solution to the problem.
- Communicate why you care enough about this that your audience would buy into you as the person to drive it forward.
- Define the opportunity for anyone involved – what will it lead to, how will they become successful based on your idea.
- What should you do next – what steps need to be taken on the journey to success.
Finish with emphasizing the emotion you have for the solution – this is what the audience will remember you for.
By following these steps, you can craft a compelling and effective pitch that resonates with your audience and drives them to take action. Curious how we pitch perfect ideas? Contact us and we will come over to pitch for you ;)!
