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cover the source

Alfa Beer has it’s very own spring, from where they draw the water during the brewing process – this makes Alfa beer truly unique.

‘Bie de Bron’ (from the source) is a newly built branded restaurant built on the Alfa Beer brewery site where customers can enjoy a fully immersive brewery experience.

To bring it to life, we took an old school style and gave it a very modern twist in line with the Alfa brand to deliver a unique identity for Bie de Bron. The tattoo style was applied to all elements and touch points, including packaging of the exclusive unfiltered beer (Ongefilterd Puur) that’s pumped directly from the brewery – making it the freshest beer available.

The style is so well received that people have copied the images and had them tattooed on themselves for real.

From start to finish and beyond, Brand Junkies have been involved and continue to play a vital role in ensuring the restaurant, tasting room and exclusive gift shop – stocked with branded merchandise – is a destination like no other in the Limburg region.