Client since 2016
Do you have
the strength to crack
open Krachtig Dort?
The most powerful Alfa Beer has to be sealed in concrete and kept behind bars!
Brand Junkies created and produced a multi-award winning beer packaging experience that challenges the customer’s strength – can you match the strength (Kracht) of the beer?
The first part of the reveal requires you to ‘bend the steel bar’, then you can ‘crack open’ the concrete block to release the bottle and glasses.
Client since 2016
- Campaign
- Web banners
- Movie
- Social media
- Bottle/packaging design
- Product photography
Statistics of March 5 to 9 (result of 5 day social media campaign)
- 380 bottles sold
- 81,530 views of ads
- Online turnover: €5.6k
- ROI (per euro spent) = €7.30
