In today’s World there is a very real need to reduce our consumption, improve our health and eat more responsibly.

To make a massive impact around the world we need people to join together with a common way of thinking and a shared goal.

Our team developed an idea based on hard facts, calling on people and brands to join a movement, with the focus on changing behaviour. Creating more healthy eating moments and demonstrating the improvements for people and the environment was the start of a ground-breaking campaign within the food production and consumption chain. Are you ready to join our movement?