Go back in time to experience the future

The team at Brand Junkies partnered with Alfa Bier to redevelop the existing brewery tour that would take visitors on an immersive experience through the history of the brand from 1870 to the modern day.

From a warm welcome from all 5 generations of brand guardians (animated paintings that spring to life) to joining a pub quiz, visitors can enjoy learning about the brewing process and of course sampling the product range during the tour. The last stop is the modern-day restaurant (Bie de Bron) where beer is used as part of the ingredients throughout the food menu. Naturally the tour ends in the gift shop where guests can pick up exclusive branded merchandise.

This fully immersive and integrated brand experience was launched online through a targeted social media campaign and soon put the location on the map as a must visit experience in Limburg.