No surprises when
you choose for insights

The iZicht (Insight) product is a specially developed online financial system for small business owners who do not want to be faced with unexpected costs and expenses. So no surprises at the end of the month from your accountants!

The Brand Junkies tribe developed our own insights, created a market positioning and all relevant marketing tools to help launch the service.

The first thing potential customers received was a large red box – delivered to their desk. On opening the box, a helium filled balloon sprang out carrying the message ‘no surprises’.

To absolutely nobodies surprise the Direct Mail worked brilliantly, with potential clients setting up meetings to discuss the possibility of working with the iZicht service.

We pushed the idea across all touch points, created genuine satisfied customer films that showcased their business and the benefits that they experienced working together with the iZicht team and with Koenen en Co in general.